About The Mama Luna

The Mama Luna supports you on your healing and spiritual journey as you break generational curses and rediscover who you really are within so you can live as your truest, most authentic self while still looking fly AF while doing it ALL.

The Mama Luna Mission

The Mama Luna is an online Spiritual Boutique birthed through divine intervention and sacred, authentic creativity.

The Mama Luna brand is a spiritual apparel and spiritual streetwear lifestyle brand that wants to travel along your side as your embark on your healing and spiritual awakening journey.

Not only that, we seek to represent diversity in all its beautiful essence, but mostly we want to share our pieces with women who don't see themselves represented in other spiritual brands so they know they have a home here and can fully embody their highest selves in a way that is authentic to their culture apart from spirituality.

The Mama Luna Story

The founder, Michelle Rojas, originally created and launched the store in 2018 by tapping into Divine Feminine, Motherly energy after she became a mother to her first son, Milan Luna, who the store was named after. The store was originally a maternity and children's fashion store, but has evolved and transformed into something that embodies spirituality and authenticity and is aligned with her soul-driven purpose.

After professional working as a digital marketer for over 8 years, she had to become a full-time entrepreneur and freelancer, but had no time to tend to client calls and demands with a newborn to take care of.

She quickly realized she had to pull her skills together and tap into her creativity to make something work in order to be financially solid since she had no help from her son's father.

While learning to be a mom, mastering breastfeeding and little to no sleep, she embarked on this crazy journey as an e-commerce entrepreneur.

"I think I've had several Phoenix moments in my life, but the day my son was born, that day, that day gave rise to one of the best versions of me." - Michelle Rojas

Through her own healing and spiritual journey, she discovered her own astrological birth chart, in which learned her Midheaven sign is a Sagittarius, which is her son's Sun sign.

The Midheaven Astrology sign relates to our ambition and how our biggest achievements will occur in our life. It is also seen as the sign we become most like as we continue to ascend into our higher selves. Symbolically, Michelle sees her son and motherhood as a soul contract that catalyzed her growth and spiritual ascension.

As a single mother, she strives to set an example for her son that dreaming big and living big is possible and fear must be put to the side to do so. She doesn't want to just verbalize these teachings to her son, she wants to fully embody them and set a living, breathing example for him so he cans see that he can be free to live his life without the limiting beliefs and programming that so many of us are working through to free ourselves from so we can live the life we were meant to live.